My first Facebook post is from the Quinebaug Valley Veterinary Hospital, LLC out of Danielson, Connecticut. Their Facebook page is already impressive with over 1,600 likes, but this post is great. Why?
1. It's short.
2. It has a photo.
3. It asks a question at the end.
The post had 14 likes, but the impressive part is that it had 62 comments with people guessing this dogs name. The more people comment, the more likely it will show up in their news feed to their friends, and then they will comment as well. You can see at the bottom that over 1,600 people saw this photo. Great exposure!
This is one of the simplest Facebook post I've ever seen. And I know, this is Coca-Cola, they only have 81 million fans on Facebook so it's easy for them to get shares or likes. Not exactly, people don't trust those big corporations like Coca-Cola, Wal-Mart, or Target. But they do trust a small town, locally owned business. And they are way more likely to share something you post, than a corporation. Do not think that just because you are a small business that you are a underdog when it comes to social media. All Coca-Cola did was throw two pictures into a collage and tell people to share it, and over 1,500 people did. Very Simple.
What about actual local businesses in the Cedar Valley? Well here is a post from Miss Wonderful last week. They're advertising their latest furniture pieces in the store. 19 likes, 1 share, and 3 comments is not too shabby for a picture of a couch and chair. And if you remember from my blog about Miss Wonderful, Tara mentioned that once people see an item like this on their Facebook they have to come in and buy it immediately before they get "vintage regret." So yes, it is possible to actually sell your products on Facebook, but it's all about the approach. You can't seem pushy, the post must seem genuine.
What about campaigns? One of my favorite social media campaigns are photo contests. People love sharing their lives, and other people love to look at those lives. Social House asked their fans to submit a photo of their own Halloween costume. The top three photos with the most likes received a bar tab courtesy of Social House. This is a great campaign because you then have fans promoting themselves by sharing their photo with friends. This contest received 963 likes, 8 comments, and 44 shares. Those numbers are huge for a small business. Any company could do something like this and just change the prize to fit your company.
Great Facebook posts do not take hours of planning, just a little creativity and promotion. And once again, it is all trial and error. Sometimes a post of campaign will succeed, sometimes it will flop. Just keep learning! Good Luck! Stay tuned for my next blog, an interview with the owner of LBL, Lisa Richter!
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