|Leslie McLellan from Tourism Currents|
In the fall of 2008 the economy took a turn for the worst. Many small businesses in Lake Arrowhead were closing their doors and all the sponsorship dollars for any events stopped
. So they had to decide what to do with the marketing budget. They had around $7,000-$10,000 to either spend on traditional advertising to get people to town or they could spend it on the sponsorships and bring back the great events. They decided to sponsor the events and give people a reason to come to Lake Arrowhead.
|Lake Arrowhead's Twitter Page|
Even though all the publicity through social media seemed to be working, the real success would come when the county gave them their bed tax for the year. This would tell them how many people had come to Lake Arrowhead and actually spent money in their town and rented a hotel room. And if fact, they actually had earned more in the summer of 2009 than they had the previous five or six years. It wasn't a significant increase, but it was the fact that they were able to raise the same amount of bed tax without spending a single dime on advertising. Her story was so successful the Social Media Examiner even wrote an article about her and the use of social media.
|Lake Arrowhead, California|
Leslie's social media strategy is a success story. Many people have not been able to find a return on their investment when it comes to social media, but her story proves the if used properly social media can be great asset when your budget doesn't allow for a lot of spending. Stay tuned for future blogs about Leslie's advice on how to create successful posts that will generate interaction.